Tuesday, September 4, 2012

A Return to Staging

September???!!! I can't believe how fast the summer months went - holidays were wonderful and now RSDR is in full swing again with stagings for upcoming fall listings. Staging a property in the fall is essential, as the number of buyers drops after the summer months. You want to make a great impression with the potential buyers that are looking, or the sale of your property may be delayed until the market picks up again...possibly in the next spring! The right staging will not only attract those buyers, but will increase the confidence those buyers have in their purchase. Most buyers that are out in the fall are either investors or they have been relocated and must purchase fairly quickly. When a property is staged with RSDR, the true potential of the property shines through, ensuring that these people see the nature of their investment (i.e. how much they could charge for rent after a new coat of paint is applied and some minor "fixes" have been completed) or feel overwhelmingly that "this is our home" when they walk inside. Staging helps buyers feel more comfortable with their purchases and mitigates the feelings of "settling for what is out there" or "buyer's remorse". When this happens, the property sells quicker and there is a happy buyer and a happy seller...and that is what we strive for!